Waggin’ Train is authentic and honest. I helped redesign the website and shape the brand personality. I designed a custom font that’s imperfect and loveable just like real dogs. I created supers for the Waggin' Train anthem video, re-introducing the brand.
I created social posts inspired by dog shaming. I concepted a set a banners I call "Dog Thoughts."
Behold Zodi! The world's and Internet's first ever Pet Psychic. Zodi gives your pet their fortune and is aided by her side kick Barry. I illustrated the tarot cards and helped design the web experience.
Food inspired clothing is an epidemic and I hope it doesn't go away. Lay's Do Us a Flavor, Tastes of America Contest asked the public to submit a flavor and vote on their favorite one. We thought it would only make sense to have a Lay's swag shop inspired by the chip flavor finalists.
I call this piece "Eat and Rally." I made this fun gif for Urban Space's Madison Square Eats.
I had the chance to collaborate on a branding exercise for a Nestle event. This event was about teaching brands how to thrive in the mobile age, and not be fearful but excited. We called this brand personality "tech boy scouts."
For the Deep Focus annual 2015 Marketing Outlook Report, I designed the illustrations to accompany the articles. A cat in oculus riff glasses and drones carrying pizza are always a pleasure to illustrate.
I designed the illustrations for Beneful's Art of the Bowl. Each month, consumers vote on their favorite bowl designs.
Logo and exploration for Nespresso's Brew It Yourself Iced Coffee concept.
I helped redesign the Beneful website. The storytelling always leads to meal time moments. Warm treating moments are sprinkled throughout in the form of social content.
Purina believes that people and pets are better together. I helped create social posts for the awesome #BetterWithPets videos, that capture the love between humans and their pets. I also re-designed Purina's social skins to reflect their Pets at Work initiatives.
Hyperakt Story Hack, Bullet Points
Eight stories, nominated by changemakers, were selected for the Re3 StoryHack weekend. Each changemaker completed a Story Brief which was sent to our teams of creatives. These offered background on the issue, the attitude shift that they hope to accomplish, and more context data to make the story grounded in fact. We also supported a group of emergent stories, with participants pitching ideas and building a team of hackers to join them.
This series of video vignettes reveal stories behind the statistics of gun violence. The videos are posted through a dedicated Instagram account - the social media tool used most by African American youth. They are intended to be a tool for leaders in the affected communities as well as be informative and moving to the general public.