Problem: not enough avocado on the menu across restaurants in NYC.
I want an all green everything dining experience. I wanted ’Cados to feel like a break from the City - more like a day on the beach where all you can hear are beer cans opening and questions from your friends about gossip magazines. I drew inspiration from the way my Grandmas talks about hanging by the shore in the 50’s and combined that with illustration, clean type, and modern elements as seen in the wallpaper and posters. The personality shines through in the “Greetings from 'Cados” post card.
Problem: It’s 3 AM. I’m drunk and in need of a soft warm cookie to cure my hunger and life choices. Bandits is an open-late milk & cookies bar. I illustrated a badass cookie sheet, coasters, and post cards which all convey the badass personality. I was inspired by the Wild West and, of course, Rihanna.
Problem: There is an over abundance of Luke's lobsters joints where options are limited to bread soaked butter and fried chips. Sebastian's S.O. has a different perspective on the classic lobster roll, offering choices like lettuce wraps and open-faced lobster sandwiches. I wanted Seba's S.O. to be told through a love story of a women taking charge - Lobsters don't have to come in pairs.
Manny’s Girl is a clothing line I started one year ago. The line appeals to young girls and their moms. The tees and tanks are sold online and in several East Coast stores. Using hand drawing and lettering, I’ve created the graphics, sell sheets, hang tags and postcards. In addition, I have coordinated the photo shoots and collaborated with Made Real vodka for custom t-shirts designs.
She Makes Me Laugh
I worked with the lovely ladies of She Makes Me Laugh to create branding for their first Comedy Festival. The festival features some of the best female stand-ups, storytellers, improvisers, and character actors in New York City. I designed their sponsorship page, a one sheeter, posters, and an array of girl crush doodles for stickers, pins, and a step & repeat. We wanted the branding for their festival to celebrate girls who make us laugh (until a little pee comes out), rather than putting down the opposite sex.
BarkPost & BarkShop
BarkPost & BarkShop
I refreshed BarkPost, which creates hilarious dog content.
BarkPost wanted to increase subscribers for their throwback inspired emails with hilarious content. I designed the referral landing pages that would play into their weird dog lovers universe.
12 Days of Dogsmas was an email campaign. I was involved from photography props to layout. I worked with a designer to hand draw all the titles.
I created press invitations for clients represented by Civic Entertainment such as TBS’s Search Party and Samantha Bee.
Shed is a leash and collar brand from Brooklyn. All products are 100% quirky AF. Shed's co-founders asked for a logo that would resemble a neon bar sign with, of course, a poop icon (my specialty). I refreshed their logo and helped build their brand through fun post cards, stickers, and packaging. The objective was to design something absolutely disgusting, yet beautiful and chic.
Love & Grub
Fire Island Survival Kit
Problem: Single millennials venturing off to Fire Island are ill prepared for sun burns, hangovers, and sexual encounters. Solution: Travel sized products to help them have optimal fun and stay safe. I wanted this brand personality to understand the user. The Fire Island survival kit is aware you are struggling from having too much fun – it’s got your back.
Lay's Mystery Package
Solve the Chip-stery! I worked with a small team to design an interactive way to stir excitement around Lay’s Mystery flavors. We sent this mystery package to cool brands in NYC, LA, and Chicago. I illustrated a mystery map and the suitcase.
The merchandise team wanted to introduce swag on BarkShop that would be a departure from Bark’s branding. I designed a Dog For President toy, hat, and tee. I really wish a dog would replace our current POTUS. A girl can dream.
This too cute to be true festival allows you to party with your pup—"Coachella" style. I helped design and create the branding/wayfinding for the event, including a custom typeface.
Abbie & Zach
We wanted A & Z’s “Save The Date” to look exactly like them – fun, loving, playful but sophisticated. The color palette is pulled from the flowers at their wedding. Abbie & Zach requested dancing feet and a dog. Their “Save the Dates” were an awesome break from seeing the usual cheesy engagement photos!